When hair feels dry, frizzy, or damaged, the most common solution is often more conditioner, more oil, and more moisture.
But when hair is actually damaged, the problem is greater than just dryness.
Bleaching, dyeing, heat, and prolonged wear can affect the hair's strength, elasticity, and resilience. In those cases, it is not always enough to simply make the hair feel softer after washing.
For damaged hair, the question therefore is:
Does the hair need more moisture – or does it also need support for strength and elasticity?
The answer is often both.
When moisture is not the whole solution
A damaged hair strand can feel dry, but it can also become more brittle, less elastic, and easier to break.
That is why a good product for damaged hair needs to do more than just provide a soft feel.
In our Ginger & Lemon shampoo bar, we therefore use both nourishing ingredients and two hydrolyzed proteins: rice protein and baobab protein.
Above all, hydrolyzed baobab protein is interesting because it has been tested on treated and damaged hair.
Hydrolyzed baobab protein for damaged hair
Hydrolyzed baobab protein has been tested for several properties relevant to damaged hair, including strength, elasticity, frizz control, heat and UV protection, and improved manageability.
The ingredient has been tested on hair exposed to various types of chemical treatments, among other things.
In one test, elasticity improved by 16% and strength by 13% compared to a placebo after five treatments.
In a separate test, where the hair was exposed to a different type of chemical treatment, after five treatments, there was 16% improved elasticity and 29% improved strength compared to a placebo.
Two different treatments therefore yielded different results, but in both cases, clear improvements in both strength and elasticity were observed.
These are precisely the types of properties we were aiming for when we developed a shampoo bar for hair that needs more intensive care over time.
Particularly interesting for bleached, dyed, and heat-treated hair
One of the most interesting tests was conducted on hair that had first been bleached, then dyed, and then subjected to repeated blow-drying.
After five treatments, the hair treated with hydrolyzed baobab protein showed 10% improved elasticity and 14% improved strength.
In the control group, elasticity had instead decreased by 11% and strength by 10%.
This is particularly relevant because bleaching, dyeing, and heat styling are things that many people expose their hair to regularly.
And once hair has been damaged, care is not just about making it soft.
A hair strand also needs to be able to bend, stretch, and withstand everyday stress without breaking as easily.
What happens to frizzy and unmanageable hair?
Damaged and porous hair can also become significantly harder to control when humidity rises.
Hydrolyzed baobab protein has also been tested in this regard.
At 75% humidity, frizz and curl volume decreased by 10% after four hours, while the control group instead increased by 4%.
For those with hair that easily becomes frizzy, porous, or unmanageable, this is yet another reason why we believe hydrolyzed baobab protein is a particularly interesting ingredient.
But protein is only half the story
Damaged hair still needs nourishing and moisture-binding ingredients.
That is why Ginger & Lemon also contains glycerin, coconut oil, and nourishing plant fats, while Sodium Cocoyl Isethionate provides a mild but effective cleanse.
This is precisely the combination we were aiming for: a shampoo bar that both cleanses gently and gives dry, frizzy, damaged, and porous hair more intensive care.
And this is where the long-term perspective becomes extra interesting.
In tests of hydrolyzed baobab protein on wet and dry combing, the results became clearer after repeated treatments, with up to 28% improved manageability after five treatments compared to a placebo.
This aligns perfectly with the idea behind Ginger & Lemon:
intensive care and rebuilding over time – not just a temporarily soft feel after the first wash.
A different path than silicones and polymers
Perhaps most interesting is that hydrolyzed baobab protein has also been directly compared with dimethicone, a common silicone in hair care.
After five treatments, baobab protein provided 27% improved softness compared to 15% for dimethicone, and 42% improved shine compared to 41% for dimethicone.
This raises an interesting question:
Why are silicones and conditioning polymers still so common in bottled hair care when there are modern alternatives that can provide fantastic softness and shine – without having to build the entire nourishing feel around ingredients that can create buildup over time?
With its properties for strength, elasticity, frizz control, softness, and shine, hydrolyzed baobab protein is truly something of a natural miracle ingredient for damaged hair.
So – moisture or protein?
For damaged hair, the answer does not have to be either or.
Moisturizing and nourishing ingredients help give the hair softness and manageability.
Hydrolyzed proteins can at the same time contribute to properties such as strength, elasticity, frizz control, and improved manageability.
That is why we chose to combine both in Grow Natural Ginger & Lemon.
A concentrated shampoo bar developed for dry, frizzy, damaged, and porous hair – and for you who want to give your hair more than just cleansing.
Moisture and protein – together for intensive care over time.


















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